MASTER CLASS

experience what you're really capable of

Master Class enrollment will open in May 2025. Join the waitlist to get early-access
97%
Cohort Completion Rate
96%
Strongly Recommended
The personal breakthroughs I experienced have been nothing short of transformational.
Tiago Forte
Founder of Forte Academy

Experience what you're
really capable of

Master Class is our flagship program and our most sought-after experience. Since its inception, we have sold out every annual cohort.

I created this course after two decades of coaching executives, entrepreneurs, and creators and discovering common underlying patterns in what holds people back.

Over the years, I distilled these patterns down into seven key areas and developed an approach on how to break free from them. It is the foundation of how we approach transformation here at AOA.

Big Love,

Joe

"Joe has a rare gift for seeing the truth that will set you free — often challenging your assumptions about who you are in the process. He cuts through B.S. like a knife. I only wish I'd met him sooner."

Ev Williams
Founder, Twitter

How it works

Not self-improvement. Self-revelation.


This isn't another course on concepts.

It's not about working harder or acquiring more knowledge.

And it's not about yet another way to "improve" yourself. 

This is a profound and transformative journey into your deepest potential. It's about discovering and undoing what's been holding you back from what you're really capable of.

Jessica Scorpio

Founder, Getaround
After burning out from the company I founded, I started to explore self development. Since then, I have tried dozens of modalities. Art of Accomplishment has been the most powerful and comprehensive. 

The results have been so profound that I couldn’t have even imagined them. I have seen through my negative self talk, overcome limiting beliefs, learned to hold boundaries with love, and created the romantic relationship I always wanted. Life is now a dream, that I never knew to have, coming true.

The 7 Patterns that Hold Us
Back in Life and Work

Many of us believe that there’s a certain way we need to do things in order to get what we want in life. We try to learn new productivity techniques, or improve ourselves with discipline. We resort to willpower and management to overcome the challenges we face, not realizing that there’s a more joyful and effective way to do so.

After decades coaching some of the world’s most successful leaders and executives, I’ve noticed these limiting beliefs repeat over and over again, and distilled them down into 7 core patterns that hold people back. ​Master Class​ is all about working with these patterns. It’s an experiential deep dive into the simple tools I use to help my clients recognize and break free from these limitations. 

Our Master Class Prep Guide features real case studies that dive into the 7 patterns we will be working with. It’s the best way to prepare so you can make the most out of this deeply transformative course.

Sign up to go deeper on the 7 patterns:

"The key to transformation isn't more effort, it's more attention."

"This was the most transformative online experience I've had. It unfolded swiftly and overflowed with love"

Tali Kimelman
Fine Art Photographer

Andrew Conner

Co-founder of Levels Health
I can confidently say that I got everything I wanted. I can't put all the new perspectives into words, but feel like I have a quiver of tools that will be valuable for the rest of my life. I'm able to be more open and less guarded. I embrace intensity, including anger.

If you're interested in learning to work with emotions and have more effective relationships with yourself and others, I couldn't recommend the course more. I've read dozens of self-help books, but never encountered anything quite so impactful for me.
Read Full Story
A JOURNEY INTO YOUR DEEPEST POTENTIAL

This course will

  • Help you release deeply held patterns that drain your energy
  • Undo exhausting and unsustainable self-management habits
  • Transform compulsive doing into purposeful and clear action
MEET THE FOUNDER

Joe Hudson

Joe is one of the most sought-after executive coaches in the world. His approach springs from 25+ years of practice with dozens of spiritual, psychological, and neurological traditions.

Read more about joe
Working with Joe has profoundly changed my life. He has a unique ability to pinpoint the real issues, cut through the stories we tell ourselves, and help untangle the patterns that hold us back.

If you want to grow not just as a leader, but as a whole person, Joe is the coach who will get you there.
- Jamie Waydo
Former CTO of WHOOP
In 2022, facing my own crisis, I started doing inner work with the Art of Accomplishment. Through their intense but wildly effective program, I wrested free of my insecurities, unhelpful voices, and limiting beliefs. I became joyful, emotionally fluid, and whole. For the first time since I was five, I was me again.

Dave Hersh

Serial Entrepreneur and Investor

Course Overview

"One of the most life-changing classes I have ever taken. It taught me more about love than I thought possible."

Samek Mulepati

Software Engineer

How it Works
The Reverse Classroom

Small Group
A 90-minute live call each week to experiment with and reflect on the week's lesson with a group of 6 participants
Rapid Fire Coaching with Joe
Rapid Fire Coaching with Joe is available to participants in weekly group calls.
Podcast
Listen to a special episode each week that introduces the key topics
Solo Work
Perform experiments on your own to explore and practice with what you’ve learned
Partner Work
A 60-minute live call once per week with a partner to practice and integrate new distinctions using exercises
Big Group
A 90-120 minute live call once per week that includes coaching by Joe, a Q&A on the week’s lesson, and conversational exercises

Over decades of doing transformational coaching, we’ve seen that
transformation doesn’t come from more information.

There are some things you can only learn by stepping up to the baseball plate. No amount of reading or watching others play can compare to picking up a bat yourself. 

The same is true for the deep emotional work we do in Master Class. That's why we designed this course in a "reverse classroom style:"

  • Aside from one podcast a week, we have no lectures. 
  • Instead, you’ll engage in solo work and run live experiments with your partner and small group. 
  • Every Friday, we’ll host a Q&A with Joe where you can dive deeper and get the chance to do 1:1 coaching.

Each week is designed to be a cohesive arc and begins on Friday.

RUNS JUNE 6th - august 1ST

Course Schedule

The Master Class runs for 8 weeks from Friday June 6th to Friday August 1st.

Welcome & Kick-off Call: Friday June 6th, 2025 @ 9:00 AM to 10:30 AM PT (check your time zone)

Partner Work

Partner calls are scheduled with your partner (you'll meet them in the course).

These are mandatory and not recorded, and they are an essential part of the course.

They last 60 minutes and happen on Monday or Tuesday.

Small Group Work

Small Group calls last 90 minutes and are scheduled on Wednesday or Thursday.

These are mandatory and not recorded, and they are an essential part of the course.
You will pick a time when you enroll and keep it for the entire course.


Small Group morning and evening times are available:
8:00 AM - 9:30 AM PT  (check your time zone)
12:00 PM - 1:30 PM PT  (check your time zone)
4:30 PM - 6:00 PM PT (check your time zone)
6:00 PM - 7:30 PM PT  (check your time zone)

Large Group Q&A and Rapid-Fire Coaching with Joe Hudson

Every Friday 9:00 AM to 10:30 AM PT (check your time zone)

These are optional, but highly encouraged. We recommend attending so you can ask questions and get the chance to be coached live by Joe on a topic of your choosing. These will be recorded for later viewing.

WHAT YOU WILL LEARN

Course Curriculum

Week 1 - Embarking on the Journey
In Week One, we’ll lay out how to make the most of Master Class — a clear map of what to expect along the way, the necessary conditions, the best approach, and the potential pitfalls to watch out for that tend to slow people down.
Week 2 - Connection over Perfection
Week Two will start diving into a commonly held myth — that we need to strive for perfection. What if being in connection with your customers gets better results than trying to make a perfect product? We are taught from a very young age that doing things perfectly will get us where we want to go in life. What if doing things in connection is far more effective?
Week 3 - Enjoy over Manage
“The problem with getting good at managing your life is that you end up with a life that has to be managed.” Many of us believe that we have to manage ourselves, our companies, and the world around us to get what we want. In Week Three, we explore how to enjoy your life and get what you want with far more efficiency.
Week 4 - Feel over Figure
We are told to ignore our feelings and to be rational about our lives, especially about important matters. But if we removed the emotional part of our brain, it would take us five hours just to pick a pen color. In Week Four, we begin to see through this myth and recognize how managing our emotions often leads us away from what we actually want.
Week 5 - Want over Should
Should is a mechanism of shame, and shame is the lock that keeps the chains of bad habits in place. In Week Five, we learn how to break free from the things we believe we should do, and how to get in touch with and honor what we actually want, without craving.
Week 6 - Authenticity over Improvement
In Week Six, we’ll see how self-improvement can quickly turn into just another way for us to beat ourselves up. We’ll dive into the difference between self-discovery and self-improvement, and how this nuance can lead you to your freedom.
Week 7 - Empower over Power
Power is looking to find safety. It's an expression of fear. Empowerment is standing in the face of that fear and being truthful to yourself. In our second to last week, we’ll discover how empowerment leads to the sense of security and freedom we all desire.
Week 8 - Love over Defense
Love can't really exist without empowerment. Our last week will explore the pragmatic power of love, and how many of our commonly held misconceptions about love prevent us from experiencing the deep peace, enjoyment, and welcoming that is always available.

Testimonials

Beyond my expectations, a way to access spaciousness while being loved and held by the community.
Eva Pianezzola
Increases your capacity for unconditional love.
Tim
A journey of love to the center of me.
Casey Galanti
Expansive and beautiful. Accessible and deep. So powerful.
Brooks Barron
Masterclass is like a reset for life that opens your heart.
Kirsten Corbett
Lifechanging.
Keith McGuinness
A most deeply transformative experience, a must do for anyone looking to live a life of joy and openness.
Shweta Sharma
A wildly practical and pragmatic approach to cracking open the heart and encouraging life to unfold from within its depths.
Drew Smith
Fantastic course on feeling more free and joyful.
Charlie Houpert
Master Class is the best course you can take to get in touch with yourself. You will start seeing yourself in a whole new way.
Julia Sutter
Masterclass helped me put down my emotional baggage, look at it, hug it and love it, fold it and put it away so I could look at it whenever I wanted, and enabled me to walk around free unburdened of it. An incredible gift I am so grateful for.
Johanna Fulghum
The Master Class is a bait and switch in the best possible way. You go in expecting to get better at your job and most important relationships and you leave a completely different person--or rather, you leave as the authentic self you didn't know you were hiding.
Kalia Crowder
Intensely practical, transformational journey.
Owen Henshaw
A program that focuses on challenging common limiting beliefs, along with the opportunity to experience whats on the other side of them.
Pablo Estrada
Insight upon insight. Love through your truth.
Misha Y.
What a ride! An amazing experience.
Esther
The education your parents and school should have given you, and which only a lucky few in a million get to have. The best gift you could give yourself, those around you, and the world.
Radu R.
So well thought out, fulfilling, and challenging. Incredibly powerful.
Meredith McPherson
Deeply effective, highly focused course on challenging limiting beliefs.
Stephen Z.
Small scary steps that bring liberation.
Anton Herasymenko
A game changer for how I experience everyday life.
Igor Wasilewski
An emotional dojo to explore restrictive behaviours and patterns, uncover what’s hidden under them and run experiments in a supportive community.
Sneha Vaidyanathan
A tutorial for emotional fluidity that turns into a connected community as it happens.
Brian Feliciano
Deep lasting transformation towards being my true self.
Esther V.
Intense. Exhausting. Loving. Life changing. Not for the faint of heart... For all hearts.
EJ Allen
One of the most life changing classes I have ever taken. It taught me more about love than I thought possible.
Samek Mulepati
Powerful. The only course I'll ever need.
Alice Henry
A deeply grounded, trustworthy course in a space that often feels mushy and endless and loopy and self-narcissistic.
Yatharth Agarwal
Life embracing journey that has impacted my relationship with myself and all those around me.
Sarah Ryan
Emotional summer camp for type-A successful hyper-smart nerds. White-water canoeing toward unconditional love with them.
Harry Taussig
A training in self-love and awakening, structured in various weeks with different angles, packaged for modern day people.
Max Sutter
Discover the depths of your emotions. Learn to break your heart open again and again to find out who you actually are.
Quinn Fitzgerald
Heartbreaking in the best possible way.
Jamie Pellegrin
Learning how to surf deeper emotional waters.
Olga Kritova
Master Class is what you've always been looking for, without knowing it. If you let it in, this work will change your life.
Aaron Olson
Intense self-discovery bootcamp that opens up your heart and mind.
Slava
Transformative personal development community and course.
Pratik Stephen
I love Joe and what he has built. It is a joy to unpack the emotions that underpin patterns to discover new ways of living, connecting, and running my business.
Lisa Dyson
Learn how your emotions run your life.
Artem Burachenok
Lighting the way to the answers you always knew you had.
Brian Redmond
AoA will make you see all the ways you limit yourself and walk you through the way out.
Brian Wang
Gave me an arsenal of tools to embrace the intensity of life!
Shravya Nalla
8 weeks of intensive personal development for your mind, body, and heart.
Adrienne St. Aubin
It is a deep physical, emotional, and spiritual massage all the way to the core of your being!
Bryce Astill
An eye-opening class that taught me how to better understand myself and others, with the greatest impact being able to make more meaningful connections.
Greg Hughes
Intensive self exploration program that will help you see who you really are.
Prodan

"AOA is absolutely life changing. I’ve been an avid listener to the podcast for years, it’s helped every aspect of my life including productivity, purpose and happiness. And also levelled up my relationships through better understanding emotions. I’ve been recommending Joe’s work to literally everyone I know."

Ali Abdaal

Entrepreneur, Author, and YouTuber

How to Apply

MASTER CLASS

$6,500

Our flagship program with high touch and limited access. Since its inception, we have sold out every annual cohort.

Who it's for:
- You've achieved success but still feel something is missing
- You're ready to challenge your limiting beliefs
- You desire more authenticity, connection, and enjoyment in your relationships
- You want to find your growth edge

  • 8 weekly live sessions with Joe Hudson + partner sessions, group sessions, and daily practices
  • Release deeply-held patterns that drain your energy
  • Experience natural motivation that doesn't require willpower or discipline
  • Transform compulsive doing into purposeful and clear action
  • Undo exhausting and unsustainable self-management habits
  • Access deep clarity, connection, and ease

Applications will open in May 2025

MASTER CLASS EXECUTIVE COHORT

$13,000

High-touch coaching add-on to Master Class for you and your business.

This is the only tier where you will receive a personalized, private coaching session with Joe Hudson.

Who it's for:
✔ You’re leading a team, organization, or community
✔ You want to transform how you lead—not just what you do
✔ You’re ready to face the patterns getting in your way
✔ You’re looking for the kind of coaching you can’t find in books or TED Talks

  • Everything in Master Class PLUS
  • 6 additional live sessions in a small group with Joe
  • One 60 minute 1:1 coaching session with Joe in July.
  • Priority access for Groundbreakers, our
    in-person week-long program
  • Learn how to run five-star meetings that energize instead of drain
  • Solve team problems at the root, not the surface symptoms
  • And much more... Explore below

MASTER CLASS For Coaches

$9,000

High- touch somatic deep dive into Master Class to support you and your coaching, therapy, or healing practice. Work directly with master somatic facilitator Tara Howley.

Who it's for:
✔ You’re walking with others through their transformation, and want to go deeper in your own
✔ You want to coach from your whole body, not just your intellect
✔ You want your practice to feel more alive, for both you and your clients
✔ You long for a way of working that’s both more effective and more human

  • Everything in Master Class PLUS
  • 6 additional live sessions in a small group with Tara.
  • Integrate the Master Class teachings deeply into your body
  • Cultivate deep, embodied presence that transforms client sessions
  • Guide clients from pattern to truth through somatic awareness
  • Lead from the heart—not the script—with authenticity and clarity
  • And much more... Explore below

The ROI is immeasurable. Working with Joe is like having someone shine a spotlight directly on your blindspots - terrifying, exhilarating, and utterly liberating all at once. I walked into his program as a high-achieving executive and walked out a more whole human being. 

John Kobs
Founder of Apartment List

Frequently Asked Questions

Have any other questions? Reach out, and we'll be happy to help.
Contact us
I’m not an executive – is this program right for me?
  • If you’re limiting yourself and your access to this course based on your resume, then not only is this course right for you, it will speak directly to what’s getting in your way. 
  • Personal and professional problems arise from the same fundamental source. Our psyche doesn’t know the difference between them, and we are the same person encountering any challenge we face, regardless of where we face it. 
  • The focus we have is on self-exploration and unlocking your fullest potential, which transcends any specific career path.
What makes Master Class cost $6,500? 
  • We have considered raising the price for Master Class since we sell out every year and believe that the course’s value is much higher than our price.
  • We’ve chosen not to because we want to support folks in all professions. 
  • $6,500 is the cost we have decided on that reflects the time and effort of our team, along with the deep care and personalization we provide to every participant — all while keeping it accessible.  
  • We’ve designed it to have a long tail of learning, because our curriculum revolves around pattern recognition. In fact, many previous participants form groups to rerun the Master Class on their own.
  • Finally, we’ve seen time in and time out that the investment you put in is the best indicator of your commitment. And we only want to work with people who are committed to the work.
What will I get from this course that I can’t get from just listening to the podcast? 
  • What can you get from playing baseball that you can’t get from watching it? The answer is the same: It’s an embodied experience. 
  • It’s the difference between listening to a podcast from a personal trainer and booking an in-person appointment. There is a world of difference to have someone guide you into what it feels like to be in certain positions and to help you make micro-adjustments. 
  • This hands-on approach helps the knowledge actually become a part of you—integrated into your body—rather than something you’ve heard someone talk about.  
How could an online course be more effective than an in-person retreat?
  • It’s not more effective, it’s effective in a different way. It’s like comparing apples and oranges. 
  • There’s a different kind of change that happens when you are able to do this work over eight weeks, instead of over four days or a weekend retreat. 
  • Master Class takes place alongside your work, your relationships, and your daily routine. This means that you are able to directly apply what you’re learning to your daily life. 
  • This will lead you to discover things that you would not discover in the context of a retreat. 
Who is Master Class not for?
  • If you’re not using your skepticism effectively: Skepticism is healthy and an important part of the journey. But if you’re skeptical before running experiments, it will add in a bias that renders the experiment ineffective. Our exercises are most useful when you can keep an open mind, until after the fact. Then, skepticism  is invaluable. 
  • If you’re not ready to be sincere: The work we do requires a deep commitment to self-exploration. If you’re unable to join the program from a place of sincerity and openness, this likely won’t be a good use of your money.  (Note: Sincerity does not mean seriousness. Enjoying the process is one of the most effective ways to be in this work.) 
  • If you're fully satisfied with your current state of being: The Master Class is a catalyst for profound change, a space where you are encouraged to question long-held beliefs and patterns. If you don’t see anyplace where you want to change your way of being, this might not be the right program for you. (Hint: Satisfaction does not mean believing yourself above others or thinking that you're in control of your emotions. These are usually a sign that you’re protecting yourself.)
  • If you don’t want to embark on an emotionally rich and intense journey of self-discovery: The Master Class is an intense and immersive experience that is designed to push your boundaries and challenge you to find your edge. While we provide expert care and guidance along the way, this isn’t the right program for everyone.
What if I’m not sure I have enough time for Master Class?
  • Thinking you have a lack of time to do this work is a good indication that this work will have benefits for you.
  • The sense that you have a lack of time is often due to over-management, perfectionism, defensiveness, fear, and shame. All of these are addressed in the course. 
  • Consider this: Many of us have time to consume content, scroll on our phones, and run around in circles at our job, but we don’t have time to work on things that increase our capacity for a lifetime, which no one can take away from us.
Why is Master Class only held once a year?
  • Joe works with our team of highly trained coaches to personally track every single participant’s journey in the course. 
  • This level of care and commitment to your transformation is what sets the Master Class apart, and why we are only able to run the course once a year. 
What should I know before joining the course? Are there any prerequisites to joining?
  • There are no formal prerequisites for joining the Master Class. The only requirement is an openness to explore, engage, and experiment with the principles taught. 
  • To get the most out of the program, we encourage you to approach it with intentionality, vulnerability, and a spirit of curiosity and enjoyment. 
  • Also, nobody is forcing you to take this course. If a friend or colleague is pressuring you to come and you don’t feel called to it, then you shouldn’t do it.

For those seeking additional guidance, we offer a prep guide via email to help you prepare for the Master Class experience. Join the waitlist to get our Master Class Prep Guide.

What is the difference between the Connection Course vs Great Decisions Course vs Master Class?
  • The Connection Course is designed specifically around relationships with yourself and others, communication, and resolving conflicts.
  • Meanwhile, the Great Decisions Course has a deep focus on emotional fluidity and decision-making.
  • Master Class helps you see through the seven limiting beliefs that most people have. 
  • The content and results of all the courses are different, with only a small overlap when necessary. 
Why should I do Master Class instead of a similar coaching certification program where I can receive training? 
  • You shouldn’t. If your goal is to become a certified coach, you should absolutely pursue a coaching certification program. 
  • Our courses are focused on self-development. As you learn about yourself, coaching comes out of that. 
  • We do not focus on skills because many people who coach aren’t doing a good job — they have the hard skills, but not the inner knowledge and wisdom. 
  • For us, coaching is a secondary thing. No one gets accepted into our coaching programs until they’ve done a significant part of our work so we can be sure that they are actually interested in self-exploration above the techniques of coaching. 
What are the tangible tools and things I will get from masterclass?

There are too many to name, but some of the most powerful are: 

  • Seven recognition tools that directly apply to your life and work and help you remove what limit you.
  • How to move through projects with a lot more efficiency and effectiveness.
  • How to embrace mistakes with less shame, reducing drama in your life.
  • Developing a deeper, embodied intelligence to navigate life's challenges.
  • Understanding the wisdom behind various emotions and their signals in your work, business, and personal life.
  • Recognizing that when anger shows up, there is a boundary that needs to be drawn.
  • How to deal with the negative self-talk in your head. 
  • How to stop managing yourself and your life, and getting better results because of it.

Most importantly, you will be surrounded by an amazing, supportive community of like-minded and ambitious individuals. Many people in our cohorts become close friends and remain in touch for many years. 

How flexible are you with timing?
  • Very. Your solo work is done on your own time, the partner session is scheduled on your own time, and the weekly Q&A with Joe Hudson is recorded if you are unable to attend. 
  • The small group session is available at four different time slots. (See Course Schedule). Please reach out if you don’t think any of the times will work for you.
Can I get a reimbursement from my employer?
  • Yes. During the application process, you will have access to a pre-written template which you can use to explain the value of the program to your manager or company and request reimbursement.
  • Many organizations provide professional development stipends to their employees.
Is a payment program offered?
  • Yes, you can pay in installments. Contact us for more details at admin@artofaccomplishment.com.
Can I travel during the course?
  • While travel is possible during the Master Class, please keep in mind that there is one immovable weekly call for your small group. 
  • You'll need a strong internet connection, good lighting, and a distraction-free environment to fully participate without compromising your experience. 
  • As long as you can commit to attending the weekly small group call and partner call and completing the necessary work, travel should not be an issue. 
  • That said, we have seen people get the most out of the experience when they allow themselves greater space to integrate their learnings.
“Incredible guidance for unlocking what holds you back from living wholeheartedly.” 

Jason Berv

Transformational Coach

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